4P Driver & Technician Intelligence
INDUSTRIAL Workforce helps carriers make data-driven pay, benefits, and offerings decisions using industry-leading trend data. We build upon trusted industry research from the National Transportation Institute adding our active competitive hiring advertising data to provide insights to help you create the right packages with the right placement, at the right pay, and with the right promotion.
First to Driver.
There for the Ride.
Carriers who connect first with qualified drivers are ten times more likely to successfully hire them. At INDUSTRIAL, we’ve led the way in ‘first to driver’ strategies since 2011. Our innovative approaches include predictive lead intelligence, automated social media engagement, chatbot-based conversational marketing, and targeted bulk email campaigns. Recognizing that every employer has unique personnel, processes, and systems, we tailor our strategies to accurately predict, attract, and engage potential leads. Our approach not only converts these leads into successful hires but also focuses on their continued nurturing for long-term retention.
To fill in the gap and avoid dependence on proprietary marketing platforms we create custom full-hiring funnel solutions that integrate seamlessly with your existing hiring technology, application intelligence, ATS, and marketing systems whenever possible. This approach enhances performance and avoids the need for lengthy and costly software or system implementations, ensuring a more efficient and adaptable hiring process.
Your Driver Lifecycle Dashboard - From first impression to hiring and retention
The data and dashboards surrounding the entire driver lifecycle should be yours. We work with carrier’s data and create custom recruitment and retention journey analytics solutions. INDUSTRIAL Workforce custom ‘Your Driver Lifecycle Dashboard’ allows carriers to follow the data from the initial driver impression, ad click, chat bot conversation, phone call, and more.
We aim to democratize your driver lifecycle data, enabling recruiters and executives to make informed decisions regarding spending, paid and organic search, social media, and email recruitment marketing strategies. This is achieved through our continuous improvement services model, designed to drive better results at a lower cost per hire.